Oprah Tweets! Is this a good thing?
Posted by alejandro on 17 Apr 2009 | Leave a comment
When Oprah signs up for Twitter, which she just has as reported by the NYTimes, does it make the service more valuable to the people using it or just more valuable as an instant broadcasting tool for micro-marketing?
Just last week there was so much excitement over the potential for a strong deployment of citizen journalism and political activism through the use of SMS text messaging. Equally as strong, is a very active celebrity trend on Twitter. Not only has Oprah just joined but celebs from the likes of Britney Spears to Al Gore are using the platform to send messages on a daily basis. Ashton Kutcher made a race out of becoming the first person to have 1 million followers and has just crossed that mark after agreeing to appear on Oprah. The molting period of any new technology can always be a stressful thing due to its nature to change so rapidly and the momentum that Twitter has been gaining is just that. We must ask ourselves and wonder, will this be a digital revolution or another tech bubble burst?
Oprah still has the potential to do something good with this service. As is well known, she commands a large and very dedicated audience that is famous for instantly popularizing anything she endorses. Will Oprah take the right path and find ways to Tweet for good?
Oprah + Twitter